Search engine optimization (SEO) = lowest cost per enquiry
If you want long-term, high volume web traffic, and you care how much it costs, search engine optimization (SEO) is the answer.
93%* of the world's 1.5 billion^ Internet users find websites through search engines, 75% † of them through the organic results (not the paid listings). And over the long term, the cost per enquiry and ROI through search engine optimization (SEO) placement are unbeatable.
For any company that's serious about its search engine placement, the question is not whether to engage in search engine optimisation (SEO), it's what firm will do it for you.
SlantMedia - A search engine optimization (SEO) firm since 2007
When SlantMedia's current staff started in search engine optimization (SEO) in 1999, the only people who knew what we were talking about were the two computer science geeks in the office next door. Ironically, back then, search engine optimization (SEO) wasn't even very complicated; nothing more sophisticated than a bit of keyword stuffing! SEO agencies had it easy.
A lot's changed.
These days, placement is hard. Search engine optimization (SEO) is so sophisticated that it's difficult to know whether to call it a science or an art. Certainly, the best SEO firms are both empirical and creative.
The truth about search engine placement
Modern search engine optimization (SEO) is a combination of 'on-page' optimization (mostly keyword-rich content and search-friendly programming) and 'off-page' optimization (mostly inbound links). Put simply, for high search engine placement, your search engine optimization (SEO) company has to:
- Make sure the search engines know about your site and can read it;
- Write lots of great content, using the words your customers are searching for; and
- Get people talking about that content, and linking to it.
(In practice, there's a lot more to a high search engine placement than this. The search engines actually consider some 200 signals when ranking sites, but that's when it gets REALLY complicated. So for now, we'll stick to the basics of SEO.)
Obviously search engine optimization (SEO) takes time, even when you get a search engine optimization (SEO) agency to do it. It's not like a Pay-Per-Click (PPC) search engine marketing campaign that can be implemented in hours. Search engine optimization (SEO) is a long term investment that can take up to 4-6 months to bear fruit for your company. So it's not the best option if you want to generate immediate sales of a time-sensitive product. But if your company needs steady, high volume, long-term, affordable traffic, it's really the only answer.
Evidence-based search engine optimization (SEO) services
Even today, most SEO companies simply copy the industry thought leaders. They apply generic search engine marketing services to every site, as if it's a factory line. They don't undertake any serious placement research or testing.
SlantMedia is different. Over the last 10 years collectively, we've approached every search engine optimization (SEO) engagement as a placement test case: scientifically and rigorously. We've developed a body of search engine optimization (SEO) knowledge that's statistically significant, and uniquely ours. We research our client competitive landscape and build a campaign that protect our customers rankings.
For your company's search engine optimization (SEO) project, we'll call upon that knowledge, and apply it appropriately. Chances are, we won't use the same approach we used for LASIK Surgery Client or Industrial Specialist Client, or any other unique client. Every company's different, and every site's different. Instead, we'll draw on relevant realtime data about what worked for various sites like yours in the past, and what didn't. Then we'll apply a unique strategy to get your company a page 1 placement. And we'll apply it with certainty.
Straight-up, open and honest search engine optimization (SEO) services
Of course, as in all our dealings, our search engine optimization (SEO) services are provided honestly, and with integrity. We'll tell you what's possible and what's not, and we won't lead you down the garden path with empty promises. Just as importantly, we don't try to fool the search engines with 'search engine spam' or 'black hat search engine optimization (SEO)' services. The search engines are too smart, and it'll only get your company banned. We do only 'white hat search engine optimization (SEO)' services.
Call 773.256.9434 or contact us via email by feeling out a quick contact form to discuss your company's search engine optimization (SEO) needs, or to find out about our SEO placement services and search engine marketing services.
Search engine optimization (SEO) statistics sources * Forrester Research